1. Photography.
3D visualization lets customers play around with all the color and variation options there is. You only need one 3D model of the furniture to apply all the variations. That means you save on photography because you even if your sofa is available in a 100 different colors, you only need one 3D model. Read More
Customers are becoming more open to buying furniture online. The furniture and household industry is the ninth fastest growing online industry in the US, with an annual growth rate of 14.8% from 2012-2017.
One reason is because the internet gives retailers opportunities that are otherwise difficult to provide to customers. In this blog post I will introduce one important and growing trend in the furniture industry which is customized furniture.
Support in-store sales with online technologies
Online furniture retail is increasing, some predicts with as much as 45% within the next couple of years, still the vast majority of furniture sales today takes place in a physical store. This leads some furniture retailers to pay little attention to their online strategy, but it is not only the actual sales that increasingly takes place online, a whopping 80% of consumers research and browse online prior to visiting a store, and what they find online has a direct impact on the purchasing decisions they make. That means that what you deliver online in terms of your website’s design, usability and visualization techniques can and will affect your bottom line whether or not you actually sell products online. Ouch – ya better get that website fixed!
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A look into how customization can be an effective tool in a furniture retailer’s online strategy.
Businesses have long recognized the value of allowing customers a say in the design of a product. Mass-customization has been around for decades and many studies have shown that it often leads to an increase in perceived value. We take pride and feel a sense of ownership when we, with some justification, can claim that we’ve made something.