In-store sales Archives - Cylindo

Category Archives: In-store sales

Jul 02
3

Why You Sell More Using A Room Planner

By | In-store sales, News, Room Planner | No Comments
Room Planner iPad

Anyone who has ever sold furniture knows it can be difficult to give useful advice to customers because you do not know what the customer’s home looks like.

It is not like selling a dress where you can see it on the customer and based on what you see give advice on cut, length, color etc.

Not knowing the size and look of the room are barriers to delivering exceptional sales service. The right furniture for the right space is important for most customers, as veteran industry consultant Joe Capillo says, “Simply knowing and showing technical things about construction, materials, fabrics, color, pricing, delivery – won’t get you connected to the one thing you know nothing about: The Room!”.
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Apr 29
0

3D Furniture Builder helps Norway’s largest furniture retailer

By | Furniture Builder, In-store sales, News | No Comments
Cylindo at Bohus event

I went to an interesting event last week. It was Bohus, Norway’s largest furniture retail chain, that every year gathers all their furniture manufacturers and storeowners for a great Bohus trade-show. An excellent way to discover what is new, build relations and, of course, trade.

As a leading retailer, Bohus is aiming to stay ahead of the pack, by delivering excellent shopping experiences, whether in-store or online. One of the ways they are succeeding is by collaborating with Cylindo on delivering interactive visualization like the 3D Furniture Builder.

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Nov 19
2

You Could be Losing Sales Because Customers Need More Help

By | In-store sales, News, Room Planner | No Comments
cylindo service

Looking at furniture in the store is one thing, but imagining what it would look like in another color, another configuration or at home in the living room is difficult to do.

65% of people are visual learners, meaning they understand things better when they have visual aides to guide and assist them. Perhaps that explains why more than 40% of furniture shoppers have trouble making up their minds when it comes to design related decisions. Read More

Jul 31
2

10 Things to Consider When Choosing a Room Planner

By | In-store sales, Online retail, Room Planner | No Comments

Room Planner

Furniture retail has previously been a very offline affair, but more and more retailers are taking advantage of the many digital tools available to them. This evolution makes perfect sense considering upwards 80% of consumers research furniture online prior to purchasing. Attracting and retaining consumers’ attention via websites has a significant impact on in-store sales, it is therefore more important than ever to deliver engaging online experiences.

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Dec 26
2

Presenting the Cylindo Room Planner

By | In-store sales, Online retail, Room Planner | No Comments

Cylindo Room Planner

Carts that triple in size and customers that keep coming back for more – no wonder the Cylindo Room Planner has the furniture industry talking.

Smart furniture retailers have long stopped viewing the web as a competitor, and have instead realized the immense potential the web offers in terms of delivering superb shopping experiences. Incorporating engaging tools that speak to the 21st century consumer, ensures customers are engaged, entertained and fully informed. Read More

Nov 22
3

3 Ways Online can Support In-store Furniture Sales

By | Customization, In-store sales | No Comments
Furniture Builder

Support in-store sales with online technologies

Online furniture retail is increasing, some predicts with as much as 45% within the next couple of years, still the vast majority of furniture sales today takes place in a physical store. This leads some furniture retailers to pay little attention to their online strategy, but it is not only the actual sales that increasingly takes place online, a whopping 80% of consumers research and browse online prior to visiting a store, and what they find online has a direct impact on the purchasing decisions they make. That means that what you deliver online in terms of your website’s design, usability and visualization techniques can and will affect your bottom line whether or not you actually sell products online. Ouch – ya better get that website fixed!
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