Showrooms are undoubtedly still the most popular point of sale for furniture products. While nothing compares to plunging into a sofa and feeling the fabric, the general shift of consumers shopping online has resulted in a greater tendency to browse online first, no matter if they buy online or offline.

Customer purchase choices should be an informed decision. Buyers would go online and look for their perfect piece in the webshop (plush.com.au), wanting to see every detail of what they would like to get. After all, they are investing in a valuable piece that’s likely to be a prominent component of their home! Unfortunately, since buyers were not able to visualize precisely what they are getting, many of them would eventually abandon the purchase.

How can you display every product configuration without actually producing it? Similarly, sales staff in the showrooms wanted to showcase different covers to incoming customers. Understanding that very few retailers can fit all product combinations (covers, pillows, legs) in a showroom, Plush realized something was broken in the buying process. They didn’t want to be just another website, they wanted to become the best in the marketplace. They posed the question: What is going to take them to the next level?

In comes product visualization. The cost of photographing all of the products was too high, when considering the time, money and effort necessary in manufacturing all of the different product configurations. There had to be a better way!

What started as an experiment, trusted to a freelancer who created the first product rendering, became the prototype for the direction Plush was going to take its business in.